about us
We are on a mission to make success in Self-Help the new standard.
Why Reinvent Self-Help?
Because it never really worked.
Self-help has always been controversial.
While criticisms of the self-improvement industry are valid, people continue to buy self-help books, take personal development courses online, and stream mindfulness podcasts in record numbers. Why?
The fact remains that we as human beings always want improvement. However, actually achieving it is harder than what we had hoped for – and we learn to live with the disappointment. Until now.
Perficio helps you overcome the psychological catch-22 of self-help by blending personalized digital coaching into an online self-improvement course – so you can bridge the divide between knowing what to do to reach your goals and actually doing it.
THE SELF-HELP SOLUTION
How Perficio Came to Be
Self-Help has been around for centuries but has always been criticized. For good reason – it mostly does not work. If it did, Tony Petrozza (the creator of Perficio and Co-founder and Executive Director of Auxillium) would have been a millionaire a long time ago. Tony believes that Self-Help is great — it just doesn’t work, for the most part. People rarely receive the advertised benefits of a book or even course.
Self-Help is fantastic but four pervasive problems keep the potential from becoming real. The four problems are distinct: People don’t start a course they’ve bought - or finish it. They don’t use the knowledge they may have learned. The most important thing that was missing is the consistent long-term application of the teachings. That’s where you get the real payoff. The result was a massive failure of Self-Help.
Enter Perficio.
In 2014 Tony began his personal development coaching business. In its business plan he described something special he envisioned. This was the first design for a virtual coaching program addressing Self-Help. He’s been working on it since. After an Alpha test, he completely retooled it. All the trainings he took, his own experience and consultations gave him the knowledge to make it function. In 2018 he formed a partnership with his collaborator and close friend technologist Daniel Rosinsky. In 2021 it finally comes to market. This computer program is both a product and a service. It is the world’s first true Self-Help coach. It virtually guarantees a user success with any Self-Help course. This non-human coach is Perficio. This innovation has NINE unique features and benefits.
- Customized and pace driven; vigilant and auto-adjusts - always cares for user
- ‘Accelerated Learning’ taught; far greater comprehension and retention
- Utilizes both group and individual dynamics - whichever and whenever the user wants it
- Coached using ‘Neuro Linguistic Programming’ (NLP) – extremely effective in coaching
- Automatic and no human proxy – no pressure or judgment, no appointments, no scrutiny
- Action oriented – user starts application of what they’re learning immediately
- Learns from user, and develops a relationship with them – an incredible dynamic develops
- Doesn’t allow the user to be distracted for long or give up - prevents failure
- User virtually guaranteed of goal achievement with ‘Stay The Course’ – success
It features a patent pending Two Stage Success System. It coaches its user to learn a home study course using Accelerated Learning techniques. Its main features are its automated systems to ensure comprehension and progress to completion which include powerful motivational abilities. Even radical methods. It is completely customized and intuitive. It actually learns from the user and acts as an artificial intelligence.
The second part is Stay The Course which is a similar program. This is focused on action instead of learning. This keeps a user on track indefinitely, working towards their goals that they developed relative to the knowledge they learned. It does not let them fail. This is a game changer. This is the beginning of the Success Revolution.
‘Self-Help Coaching’ as a term has been around for some time but it was always a professional person helping another. So it was a misnomer. Auxillium has created the world’s first true Self-Help Coach, a thing that does not judge and is tirelessly forever helpful. This kind of coaching is so different, it is even for people who didn’t want a coach. Now, a person is guaranteed to succeed. No one has to know who helped you, not even Perficio. It’s not a human! To it, you are just another unique user. We’re entering a new era.
Auxillium Present
Auxillium LLC is a private e-commerce company based in Hallandale, Florida. It provides educational technological coaching. It has created a revolutionary product that solves the problems of Self-Help. It is specifically designed to not let people fail. After a number of delays, it is finally going to market with this product named Perficio. The company theme is Latin. Indeed, both Auxillium and Perficio are Latin words. To create a product like Perficio usually costs a startup at least $500,000. More often a cool $ million would be the average price tag. Partners Daniel and Tony saw that with sacrifice they could do it for much less. The elements they had to give up were time and labor. It would take much longer and they’d have to do much more work, wearing more hats. Now after years and a cost of just under $200,000 Perficio is finally ready.
Tony declares that the reason for Auxillium’s success is the partnership between him and Daniel. Firstly, it is solid, they are both committed to not just the success of Auxillium but to the partnership per se. Tony depends on him. While they have much in common, they are also very different. Their strengths and weakness are almost the opposite of each other. A true Ying and Yang. Daniel is conventional, Tony is unconventional. A typical conversation between them might go something like this; Daniel says, “That’s not the way things are done.” Tony replies “Until now.” He likes to put himself out there while Daniel is reserved. Tony is the first one to say that Daniel is savvier in business than he is. However, Tony is the mold breaker. Indeed, that’s what Perficio is.
Company Vision- Helping people achieve their dreams like never before.
Mission- Serving the clident* with Self-Help better than they’ve ever been served before.
*Perficio is so novel that its customers warranted a new term. The customers of coaches like other professionals are called clients. Therefore, the customer of Perficio, the Self-Help Coach is a client. However, they are also learners of a home study course. They are students. They are subjected to a brand new kind of high –tech experience that blends both worlds – and then some. Tony Petrozza coined a new term for them – ‘clident’. The combination of client with student. Our customers are clidents.
Auxillium Past
Where did the capital come from? Tony considered going on the TV show Shark Tank (an investment program). However, he decided at the outset of the company against using venture capital. He wanted to keep control. Why should he share ownership of his company with strangers unnecessarily? Yes, it would take longer but patience is rewarded. He also didn’t want to profit share with them. He intends to do that with the future employees. Tony wants the people in charge to have a passion for personal development not serial business.
The Lead Financier is Tony’s brother John. John is a well-respected entrepreneur and executive who holds patents and has made many millions of dollars in business. They had been business partners several times. Both of them were even nominated for Telly Awards for work they did with their video production company. When Tony had first told John about Perficio in 2014 John was impressed. He told Tony to present the business to him for investment when he had it all ready. Tony really wanted to be back in business with his brother. They had always been close but in these later years a drift had occurred. Business was something they had in common and Tony hoped it would bring them closer together again.
Tony turned to his longtime friend Daniel Rosinsky for the technological side of this endeavor. They were close friends; scuba diving buddies (each other’s’ favorite) and they even had published a newsletter together. In 2015 Tony and Daniel partnered and conducted an Alpha test. Unfortunately, in 2016 Daniel moved to Florida and the partnership disintegrated. Tony would need another partner. However, Daniel told Tony that he would help him make a business presentation when he was ready. Tony worked on Perficio by himself on and off. At the end of 2017 he temporarily moved to Florida (where his brother was now also living) to prepare this presentation in collaboration with Daniel.
In the meanwhile, they scuba dived. It was while watching a video of the both of them diving in an underwater cavern Tony had a revelation. He saw how well they were synchronized; how graceful they were together. He didn’t need another partner, he had to reevaluate the relationship with Daniel. He made him a much greater offer. Daniel was delighted and the partnership was back on, better than ever. In May 2018 they presented their business plan to John. He agreed to capitalize them. In July the LLC was formed. In 2019 the premier course was completed. Unfortunately, things didn’t work out with capitalization so other means had to be found. Since then, crowdfunding has been explored and loans have been taken. Personal loans are typically discouraged for business but Tony sees it as the best way for him. John and Daniel’s confidence, all the feedback he’s gotten, lets him know that Perficio is a winner. A winner whose time has come.
Philosophy
There are a number of fantastic online educational platforms that offer many great courses and with very tempting deals. Perficio does not subscribe to this mentality. It is designed for you to get the maximum from a course. So, 500 courses < 1 Perficio course.
Auxillium’s philosophy is that a person should not take a bunch of courses that a company is all too eager to sell them. We sell you one course. Then we help you get everything out of it. No more bouncing from one course to another with little to nothing to show for it. Many people are ’Self-help junkies’ caught in the self-improvement industrial complex. Never getting what they really want. Tony realized there was a way to transfer the knowledge.
It’s not that we wouldn’t sell you another course. We’ll just ask you questions first. Did you accomplish your goals with the first one? Or, are you working on them now? If not, why not? We are all about goal accomplishment for the customer. They are more than a mere customer – they are our clients. Coaches have clients.
Learn one course deeply. Then, continuously and consistently apply what you’ve learned to accomplish what you really want. The days of giving up and forgetting your goals are over. The time has really come to achieve your dreams. After practicing the principles and making them habit from the first Self- Help course, then you can move on to the next one. That’s what Auxillium is about.
Company Vision - Helping people achieve their dreams like never before.
Mission- Serving the clident* with Self-Help better than they’ve ever been served before.
*Perficio is so novel that its customers warranted a new term. The customers of coaches like other professionals are called clients. Therefore, the customer of Perficio, the Self-Help Coach is a client. However, they are also learners of a home study course. They are students. They are subjected to a brand new kind of high –tech experience that blends both worlds – and then some. Tony Petrozza coined a new term for them – ‘clident’. The combination of client with student. Our customers are clidents.
Auxillium Future
How is it going to be when Self-Help finally does work? That is Perficio. Auxillium is planning for its larger office to be in Manhattan – the World Trade Center. Until its ready for that, it has its eye on the Flatiron Building. Its headquarters will be in Fort Lauderdale. A business structure that is highly innovative is planned. Perficio is revolutionary and the organization behind is should be the same. Tony plans a unique company that is not even run by him. A consulship between the President and Managing Director does that. Tony’s job will be vision and culture. Let smarter and more proficient people make the business purr. Already Daniel runs Auxillium. It’s all about cooperation. Tony intends to make Auxillium a company that people will do anything to work for.
Millions participate in Self-Help despite a history of failure. What will happen when they are guaranteed a new success? Perficio will become the new Self-Help. Our goal is to have the largest catalog of Self-Help courses in the world. Their owners will flock to us so that their old courses can become a money maker again. Probably better than ever. Just like ‘everyone’ has a smart phone now, soon enough ‘everyone’ will have Perficio installed on theirs. Self-Help will be different than it was before. Because it will actually work. Achievement and success will become common. A new era is upon us.
Tony is completely customer centric, customizing to and serving the clident. Innovation is the name of that game. Comparisons have already been made to Apple and Amazon. This might even be the so-called elusive ‘perfect product’. It is digital and wireless. It can fill the needs and wants of just about everyone. What are they? Plug a course that addresses them into Perficio. It will bring the user to success. Apple Founder Steve Jobs has become an icon for Tony (along with some other game changers). Apple’s slogan was ‘Think Different’. A slogan that Tony is considering is ‘Differently Thought’. Tony is a very strategic person. He usually has a number of reasons behind anything he does. There are six reasons for that slogan. A person might say ‘I hate it!’ Tony would reply, “I got six reasons to use it.”
Tony intends to keep the company private but he will always make the best decision for the company. He is forever flexible that way. His one job is to look out for the company. The company he envisions excites him every day. He’s so eager to build it. The environment will be fun and out-the-box thinking is treasured most. People will be showing up early because working for the company will just be that cool. Capitalism has had a lot of criticism; Tony wants to reinvent it. It won’t just be sharing the profits but the experience of Auxillium. The feeling of belonging and being cared for. He has a grand vision. Many things are planned for the employees -who will be called Auxillians. For example; ‘Personal Personnel Day – The first year of employment a worker’s birthday is recognized. After that, the day they began employment is. Oh, and it will be featured on the Intra-company web channel. Company partially financed vacations, dress-up days; there will hundreds of reasons why someone would want to work for Auxillium. And why not? It’s going to change the world. And not just because its customers become more successful than ever before and make their dreams come true – what else happens in a world like that? What joy, prosperity and peace? What will the people they affect do or be?
Three great visionaries; Bezos, Branson and Musk are going to outer space (Tony loves it!). When they can, our two Founders; are going the other way. They intend on making another company that creates undersea cities. The future is actually very bright. Can you see it?
Non-Profit Foundations
The vison is not just to empower people but help those who can’t help themselves or just need it.
- Animals Foundation - Millions of Cats and Dogs are put down every year needlessly. It’s so horrible. Tony’s goal is to make that number zero. Something will be done about all their suffering and death. After we get started with that, we’ll see what we can do to minimize road kill. Animals need our protection!
- Environment Foundation - First; we clean Coney Island Creek in Brooklyn. Then other places.
- Humans Foundation - So many people just need ‘A Little Help’ who are not Self-Helpers. Elderly, sick, bad circumstances. What if there was a way to find out who these people are? And what they needed? Then give it to them? How will that world be?