About Us
We are on a mission to make success in self-help the new standard.
Why Reinvent Self-Help?
Because it never really worked.
Self-help has always been controversial.
While criticisms of the self-improvement industry are valid, people continue to buy self-help books, take personal development courses online, and stream mindfulness podcasts in record numbers. Why?
The fact remains that we as human beings always want improvement. However, actually achieving it is harder than what we had hoped for – and we learn to live with the disappointment. Until now.
Perficio helps you overcome the psychological catch-22 of self-help by blending personalized digital coaching into an online self-improvement course – so you can bridge the divide between knowing what to do to reach your goals and actually doing it.
The Self-Help Solution
How Perficio Came to Be
As a former “self-help junkie,” Tony Petrozza (the creator of Perficio and Co-founder and Executive Director of Auxillium) believes that self-help is great — it just doesn’t work. After being caught in the self-improvement industrial complex for years, Tony realized the problem wasn’t in acquiring the knowledge (via self-help books, personal development courses, etc.) but in the consistent long-term application of the teachings.
Enter Perficio.
Auxillium LLC was founded in June 2018 by Tony Petrozza and Daniel Rosinsky. The company’s flagship product is Perficio, a smart digital coaching app that helps you overcome the psychological catch-22 of self-help by blending personalized digital coaching into an online self-improvement course — so you can bridge the divide between knowing what to do to reach your goals and actually doing it.
Team
We are The Auxillians and it’s nice to meet you!
